About 5 years ago, an author would rely on methods like book retailer’s on the ground intelligence or a booking agent or a marketing agent. Now, with the increased use of internet over smart devices the market is driving in more means of gathering market intelligence. Such is the effect, that it is closing down good-old book shops. Readers started buying online, they started creating a list of books they plan to read (wish list), they get to compare books based on comments others have shared.
An ardent book reader (Shashank Venkat) shared a link, which has videos of ten talks by Authors. Recommend Authors and wanna be Authors to learn / inspire through these videos. These Authors subtly share lot of tips and nuances, which may bring that Aha moment. For Authors who think, visualize, and write Fiction may like Elif Shafak’s video.
For those who are answering questions such as “Where they come from”, may relate with Pico Iyer’s video.
All ten video’s can be found at : http://www.ted.com/playlists/194/10_talks_from_authors. Should you come across such inspiring videos, please do share (in the comments below).
While at Publishing Next Conference came across Pratham Books (http://www.prathambooks.org) and the good + innovative methods they are bringing into Publishing domain. Earlier, had heard about them in Social Media. Came across different categories of books for different age and easy to read. Each book bringing a social message as well.
They are easy to read on Readmystori App, font size is just about right (not too big and not too small either) for smartphones.
Since we track analytics for each and every book, we saw a rise in readership base. That’s the motivation for Pratham Books, they want to reach out to a wider audience and create awareness and increase literacy amongst kids of certain age group.
We are honoured to partner with Pratham Books! We wish them a huge success.
Following are sample books covers. If you have not read them, will urge you to download them on Readmystori App.
To begin with Gauri Dange does not require any introduction. She has been a successful Author and published by different Publishers. Readmystori is happy to introduce her latest book “Three-dog Night, a Viva Voce Novel”. This is Gouri Dange’s third novel and fifth book. HarperCollins India released this book in February 2014. A sequel will be out later this year, tentatively titled, Viva Reloaded. Those of you who follow her blogs, one of them being http://thefridaynovel.blogspot.in/, would know about “Every Friday Novel” effort. Three-dog Night and other two books are available on Readmystori app for you to read and share your inputs with her.
Following is a brief on her book:
As Vibhavari Pradhan turns sixty-one, she decides to speed up the process of ‘going junglee’, as her husband put it. But just as she has begun to back-pedal, de-clutter, disengage, go monochrome and all the other things people her age are supposed to do, life comes romping in again, with all its insistent, multi-coloured demands – from the Mumbai underworld to the hills of Nepal and dales of Scotland!
Viva deftly bats the googlys and doosras that life throws at her, playing her second innings with an inventive grace. Three-Dog Night is imbued with all the drama of a life passionately lived, with nerve and verve.
Few excerpts from her book:
If I remember right, men who fancied seeing a woman in lingerie got her that lingerie – they didn’t point her to the lingerie store, for god’s sake. Really, what a passive stingy stinker this guy sounds like. And here was Moni burbling on like she had just got advance inside information about being bestowed a Padmashri on Republic Day.
How had I found myself in this utterly ridiculous spot where you jump off the trapeze and the person who has to reach out to hold you, simply folds his arms and watches? And all this in the senior-citizen’s circus?
My tears evaporated suddenly, like someone had wrenched shut a tap, and I said, ‘Your shrink is a copper-plated bastard if he’s putting these thoughts in your head…’ Don’t ask me the etymology of ‘copper-plated bastard’, but it was one of Ashwin and his batchmates’ favourite gaalis for ruthless-manipulative people.
Little black dots tumbled downwards at the periphery of my vision. Always a sign that the merry-go-round of exasperation, sadness and helplessness was going to start up in my head. A lurching centrifuge of intentions, dreams, plans, schemes, hopes, fears, lies, let downs, betrayals, promises and paperwork.
GG breaks the silence only to randomly tell us a horrible story in his chirruping voice: ‘This solid steel ladle? When I was new at my guru’s house…I must have been fourteen…I was serving boiling hot kadhi to my guru and some of his heavy-duty friends, all bosses of different areas, all sitting on the floor in a row and eating. One of his friends went on staring at me. Then when I was leaving the room after serving them, that fellow asked my guru loudly “which whore’s knicker has he been conceived in”. So I hurled the ladle at him. His forehead broke open with the steel and his skin got burnt with the kadhi.’
My mind forms the question, but there is no way that it can be asked out loud: had my daughter had a love-child and not told us? Did I have a grandchild that my daughter had simply omitted to tell me about for eight years? The words ricochet around in my head, but refuse to descend to my throat and mouth.
Sharing video links of her book “The Counsel of Strangers”, which incidentally is also available on Readmystori app (available on PlayStore and iTunes App Store).
As an Author s/he pens down (or now a days types it out) based on their own style (unless they are heavily influenced by someone / some people). One question comes to mind, as a fore or hind thought, will it be liked by people at large?
So, how important is Book Review for Authors? Answer is most likely going to be a resounding – A LOT!
Now, whom should you approach? People within your circle of influence and outside your circle of influence. In the former case, close friends and family. Will they give unbiased opinion, in most cases NO. Some will sugar quote it, very few will share their honest feedback / inputs. In the later case, outside your circle of influence, how do you find out ardent readers?
How does one reach out to a wider audience? There are many ways, sharing a few below:
- Look for reviewers via their blogs and reach out to them (most of them have their contacts listed). While those can be professional reviews, the reach is limited.
- Leverage digital platform, like Readmystori, here you get readers who are unknown to you (similar to readers who are likely to buy your book)
- Join twitter groups (e.g. @TSBookClub), identify people who are not professional reviewers, however, are ardent readers and about to be successful Authors.
Important Note: Ensure your book is EDITED by a professional before you share it for review. Few errors and it will drive a reviewer into his/her shell. You wouldn’t want that.
Readmystori provides Authors a freedom to focus on what they do best – Writing their heart out!
As they say, success of a book is 80% marketing and 20% good content. While the cliche’ is not true for all the Authors and their books, marketing is a very important element for reaching out. There are so many success stories, in the recent past, where an Author is able to sell millions of copies. Drilling down one level of Marketing and looking at current and future trends, Internet Marketing is the way to go. It is cheaper and quicker medium to reach out to a wider audience (read Readers). Also, with mobiles penetrating nearly 75% of global population with 4.5 billion subscribers, its a medium which cannot be ignored. Infact, looking at nextgen readers, an Author will have to come to terms with the reality i.e. e-Readers (iPad / Android Tablets of the world).
On the eve of India’s Independence day, reaching out to Authors who have done the hard work (i.e. writing a book) and looking to market their piece of art. As an Author, you will not have a large budget to market your book. You are probably looking for a service which enables you to:
- reach out to a wider readership base
- receive unbiased inputs from the readers
- protect your copyright
Taste the sample by downloading the Readmystori app on iPad / Android Tablet. All you have to do is sign-up and verify your email address. We have eBooks of successful Authors across genres, download the eBooks and enjoy them over the long weekend.
Would love to hear from you. Feel free to share inputs / feedback/ personal views. It will help us improve and serve more Authors like you – better!
Adventure and Action as a genre has a growing readership in India. Readmystori In conversation with Vedanarayana Vedantham (Veda for short). He has a series on Prince Surya, first two books are available on Readmystori. Books available FREE on Readmystori App (Android PlayStore and iTunes App Store).
RMS: What inspired you to write a book?
Veda: Some of us come to a point in our lives where a certain sense of disquiet sets in in spite of things being seemingly perfect – Wonderful family, great job, financial security, close to relatives and living in a city of your choice. Yet, a sense of dissatisfaction sets in for no apparent reason. Some people call it a mid-life crisis and different people have different ways of tackling this situation. I tried various options and decided that the best way to tackle this would be through giving vent to my thoughts by creating and painting a virtual world of my own, distanced from reality – A fictitious world where supernatural creatures live and breathe. Maybe this is my childhood penchant for superheroes re-manifesting.
This book is a humble attempt at creating a superhero whose characterization is woven together from my dreams. A superhero with shades of grey. I look at this book as a chapter in a continuing series of adventures of this superhero prince.
RMS: Do you collaborate with people while describing characters in your book?
Veda: Nope, but would certainly like to brain-dance with like-minded people in future.
RMS: Any social message you are trying to convey through your fiction writing? If yes, how and why?
Veda: Perseverance, grit in the face of adversity