Five years ago, social media networks were a novelty, however, today their importance is no longer debated. In a 2013 report by Social Media Examiner, marketers place very high value on social media marketing:
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media
Authors are no different as books need to be properly targeted and positioned. They can leverage social media to interact with their reviewers and readers. They now have the ability to reach out and communicate on a personal level with their target readers on a daily basis.
The figure below provides a clear view of how a reader uses digital media to choose or select a book thus confirming importance of social media presence.
Social media is all about connecting with right audiences (readers). It is important to provide value to readers by sharing useful information. Following are some tips to do so:
- Don’t be one of those annoying social media spammers, wait at least 4 hours between posts and give your followers a chance to catch their breath. Like and respond to comments. Frequent interaction shows that you’re providing value to your followers.
- Once you’ve made a real connection, your followers will be more receptive towards buying your book (Soft sell!)
- There is a huge crowd out there and you need to find your target audience. You can find them by connecting to some online book review groups. Take reviews from avid bloggers, reviewers. Their opinion matters and will fetch you more readers.
- You have to be more compact and interesting. Quality is important than quantity. Social media has space constraints. So think about the 3 or 4 things you most want to convey; and start!
- Also authenticity is the key. Your followers have good B.S.-detectors; they know when you’re putting something on, and they also know when you’re being your best social media self (that’s why they followed you, after all).
- Try using videos and photos. They usually perform better than mere text.
- As quality is important you can start with just 2 platforms and build your audiences in a step up manner.
Many authors are confused about time to spend on social media? Usually the equation that seems to work for most authors is to allocate 70% of available time into writing, and 30% into book promotion such as social media and blogging. Apart from this please do remember, don’t get overwhelmed. If you focus on social media more, your all-important focus on writing may be derailed.
You need regularity and the right skills to build an online following. Authors who are not very techno-savvy might want to leverage Readmystori’s services to publicise and get an unbiased inputs from readers.